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nāma cintāmaṇiḥ kṛṣṇaś
caitanya-rasa-vigrahaḥ
pūrṇaḥ śuddho nitya-mukto
‘bhinnatvān nāma-nāminoḥ

‘The holy name of Kṛṣṇa is transcendentally blissful. It bestows all spiritual benedictions, for it is Kṛṣṇa Himself, the reservoir of all pleasure. Kṛṣṇa’s name is complete, and it is the form of all transcendental mellows. It is not a material name under any condition, and it is no less powerful than Kṛṣṇa Himself. Since Kṛṣṇa’s name is not contaminated by the material qualities, there is no question of its being involved with māyā. Kṛṣṇa’s name is always liberated and spiritual; it is never conditioned by the laws of material nature. This is because the name of Kṛṣṇa and Kṛṣṇa Himself are identical.’

In this time and age of utter chaos, when the forces of material nature are causing distress to the living entities and there is no peace, the only shelter for the jivas is the Mahamantra, which not only relieves one of the material miseries, but also grants one the highest benedictions, which is Krishna Prem. These most merciful names of the Lord are invested with all the potencies of Shyamsundar and are none different from him. Even though the holy names of the Lord are his manifestation in this world for the benefit of the living entities, they are not under the jurisdiction of the material nature and deliver one from the clutches of Maya, taking them to the lotus feet of Krishna. Not only is it the most purifying, the holy names of the Lord are also the reservoir of all transcendental mellows. It is Sri Naam Prabhu, who bestows upon the sincere Sadhaka the realisation of one’s eternal relationship with the Supreme Lord and thus allows one to experience pure transcendental bliss in the loving service of the Lord. All glories to these holy names of the Lord, which are none different from him and are the manifestation of mercy. Taking shelter of his lotus feet, we should intently and affectionately chant the holy names of the Lord and thus experience transcendental bliss.