They purify the entire world

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vande nanda-vraja-strinam
pada-renum abhiksnasah
yasam hari-kathodgitam
punati bhuvana-trayam

“I repeatedly offer my respects to the dust from the feet of the women of Nanda Maharaj’s cowherd village. When these gopis loudly chant the glories of Sri Krishna, the vibration purifies the three worlds.”(Srimad Bhagavatam 10.47.63)

The vrajavasis, and among them the vraja gopis, are the epitome of bhakti for the Supreme Lord Sri Krishna, their very existence being for the pleasure of the Lord. When Sri Uddhav, an intimate friend of Mathuranath Sri Krishna, came to Vrindavan to deliver the message of Krishna to the Vrajavasis, he was struck by seeing the intensity of their love and the amount of separation that they felt from Sri Krishna, who was the very Lord of their lives. Krishna, who was also experiencing intense separation from the Vrajavasis, wanted Uddhav to go to Vrindavan and be admitted in the School of Love of the Gopis, so that he may be able to understand his feelings when he comes back from Vrindavan. However, Uddhav, who was a dear friend of Krishna and well versed in the Shastras, was not deemed qualified by the gopis to enter the school of their love, as he was trying to console their feelings of separation by giving them instructions from the Shastras proclaiming Krishna to be the Supreme Lord, whereas all the Vrajavasis, although well acquainted with all shastric principals, out of great love for Krishna considered him to be their very life and soul. Understanding the highly elevated position of their love and the superiority of their prema over his Shastric knowledge of the Supreme Truth, Uddhav glorified the Gopis of Vraja and prayed to become a blade of grass or shrub in Vrindavan, so that he may receive the foot dust of the Gopis when they walk by, and in this way he would consider himself most fortunate. Such is the exalted position of the devotees of Vraja.